How to use Humor in your campaigns effectively?


Your emails reflect your brand’s character. While proper emails should be your utmost focus, you also need to find ways to appeal to the touching, human side of the reader such as implementing humor in your emails.

Relying on how your brand sounds, you can add elements that express a range of emotions like optimism, love, fear, and trust. You can even make your emails fun by adding a touch of humor to them. 

Your subscribers are bombarded with emails every day. So what better way to stand out from the crowd than by putting a big smile on their face? That’s the magic of “humor” in email. However, be aware that not all kinds of humor work all the time!

Let us go over the directions for using humor and see some email examples that will get you on the right track.

1. Make sure that it’s suitable for your business

If you want to start including some humor in your newsletters, these are the key points that you better follow:

Your brand’s character

Your audience

The reason why you are sending the email in the first place

Avoid going with adult or topical humor that might offend your readers. If you are just beginning to send funny emails, try everyday jokes first.

2. Attract the subscriber to convert

The goal of utilizing humor in emails is, to spread a smile. However, you also need to instigate the next action. Humor without meaning can lead to it being just “another silly joke” that people would forget about. Rather, use humor in your emails in a way that not only makes your subscribers remember your brand but also facilitates them to take the next action. 

3. Perform A/B testing

First, try sending two variants. After that, one with a more formal tone and another one with a more humorous tone. Then, watch the statistics and find out how much these emails reverberate with your recipients. Furthermore, If your humorous email gets a better response rate or positive engagement, you can start adding humor to your email recipe. 

Additionally, you can simply ask your friends or coworkers if they believe your joke will have a positive impact from your subscribers’ perspective. Be open to feedback from all sources. If they feel that your subscribers are not receptive to your humorous marketing efforts, you should revise your strategy. 

4. Adjusting the balance between humor and professionalism.

However, not every email you send should be humorous or funny as it could be very disturbing for your receivers. There’s a sufficient line between fun and professional. The funny element in your emails should not go too far that your customers stop taking you seriously.

Thereby, people can get bored easily. If your subscribers keep receiving the same type of promotional emails, they will unsubscribe or simply stop engaging with your brand. Moreover, humor can be an element that can make your emails to be stand out from the others.


Composing an effective witty email can be a tricky business. Humor acts as an antidote to help subscribers get through the daily grind.

Thus, humor can catch subscribers’ attention and even encourage them to forward your emails to others. If you want to create buzz and increase brand awareness, add a dash of humor to your emails and other marketing channels. Your deeper engagement with subscribers will put a smile on your face.

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