Best Workflows to Automate Your Email Campaigns

Do your subscribers know when they will receive a message from you beforehand? Maybe they don’t get enough care by you and you should better personalize your email marketing campaigns. Making some change with INBOX Triggers might help you in your quest.

Automation is another reason what makes email marketing easier than other digital marketing methods. However, an automatization based on old-school ideas does not work anymore. You need to study some statistics, analyze your reports and segment your customer lists. Then, with triggers, you can pre-build campaigns that will increase your open rates and customer interaction immensely.

In this article, there is the best five workflows that can be used by INBOX Triggers to increase your ROI in email marketing.

First of all, let’s explain what triggers are. With triggers, you can automate email campaigns for segmented lists under your database. The triggers are pre-built to be sent depending on either of an action of your subscribers or certain dates. In the below workflow, you will better understand what you can do with triggers.



1) Triggered by Subject

Main trigger: Web-track

Digital marketing is better with every method used altogether and integrated. INBOX panel allows you to integrate your CRM technologies or your web-track data from outer sources. Depending on the interests of your visitors and potential clients, you can trigger highly personalized email campaigns which would generate incredible returns. Let’s say you run a tourism agency and make sales online. If a visitor; of whom you have connected data, seems interested in travelling to Italy, offering a discount would encourage that person to make a purchase.

In general, digital marketing methods offers trackable data. It is actually gold for people who uses it wisely. With triggering campaigns for such actions, you don’t have to find out by hand or guess what people are interested in.


2) Welcome messages

Main triggers: Subscription to a web form & Purchases

Even though it seems pointless to send welcome messages to your new subscribers, a good relationship starts with a nice welcome. You can embed INBOX web forms to your web-sites for free and automate a trigger for welcoming messages.

Another trigger that you can pre-set is the welcoming messages for the new clients. Right after a customer makes a purchase you can send them welcoming messages that gives them a status, offers them a deal or simply thanks for the shopping interaction you have just completed.


3) Re-engagement messages

Main trigger: Periodical sending

If a subscriber acts indifferent to your messages for a long while, a re-engagement initiative might work to melt ices between you and your customer. INBOX offers detailed reporting features from which you can segment your database and put such subscribers under a different category. Later you can try periodical sending that would attract their interests. For example, a special offer or a funny header would work to re-engage.


4) For a special occasion

Main trigger: Custom fields

You can add as many custom fields as you want to INBOX when you import your database and lists. In these custom fields, you can define special dates for your contacts and later pre-set campaigns for such occasions. Valentine’s day, Halloween, Christmas are the most common dates for every marketer; but, remembering the birthday and anniversaries is absolutely worth taking a minute for. Show your contacts that you care for them.


5) Encourage for a sale

Main triggers: Click-troughs & Opens & Web Track

So, a subscriber clicked on a link on your email but didn’t make a purchase or showed great interest for a while but didn’t take any action. The item may be waiting in the basket for a while, as well.

By triggering an encouraging campaign, you may lead a new sale easily. This doesn’t have to a special discount. Simply by advertising the item more, you may encourage your visitors and subscribers.

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